โ๏ธ How to find your first SEO client: ๐ Open Google and type “service + city” (for example, “bakery in London”).๐ Skip results on page 1 (they are already ranking well).๐ Compile a list of sites ranking on pages 2, 3, 4 etc.๐ Select the top 20 sites you GENUINELY believe you can help.๐ Find …
How to Find your First SEO Client: A Step-by-Step Process Read More »
โ Anotherย #SEOย win for one of the sites we manage. (See screenshot at the bottom). ๐ Two backlinks from the National History Museum’s website in London. Here’s how ๐ โ๏ธ Found out about a photography competition held by the Museum last year.โ๏ธ Realised some of the competing photo subjects (that made it to the final) were …
How to get backlinks without outreach [National History Museum] Read More »
โ How many words do you need to beat your competition? Here’s the answer ๐ I recently tried answering this question for one of myย SEOย clients. I analysed SERPs & publicly available metrics for a bunch of competing sites to discover the following: โ๏ธ More words on a site are generally associated with better performance. โ๏ธ …
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โ How to Plan & Manage deliverables for SEO clients and projects. ๐ Please feel free to steal my template ๐ Over the years I have been working with several agencies: more often than not, they rely on time consuming and complicated timesheet software. It is not fun, but most importantly it doesn’t have to …
โ The most effective ๐ฒ๐บ๐ฎ๐ถ๐น ๐๐ฒ๐บ๐ฝ๐น๐ฎ๐๐ฒ to contact potential SEO clients. ๐ It gets a lot of attention, and I want to share it for FREE! Here’s how it works ๐ โ ๏ธ Don’t worry, you don’t need to write or come up with anything, as the template is already done for you. The steps below …
โ๏ธ How to forecast SEO performance (and price your services accurately) ๐ I use this template in all my proposals and it helps winning clients โ๏ธ The concept is very simple and is based on CTR (Click Through Rate) from a study conducted by Advanced Web Ranking. It’s a very simple concept: โถ๏ธ Ranking in …
How to Forecast SEO Performance with a Simple Google Sheet [Template] Read More »
On this post you’ll find my favourite template to brief SEO content out to authors and bloggers, even if they don’t know anything about SEO. The main purpose of this article is to help businesses, websites, publishers and agencies answering a very simple question: How to scale content optimisation with content briefs? The answer lies …