SEO Training

Related [Google operator] to Spy on Competitors

โœ… Use this method to see howย Googleย categorises your site (and your competitors). ๐Ÿ‘‰ It’s really easy, but I haven’t seen many people taking advantage of it ๐Ÿ‘‡ Simply type the following operator in Google’s search bar: ๐Ÿ‘‰ ๐—ฟ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ:[๐—ถ๐—ป๐˜€๐—ฒ๐—ฟ๐˜ ๐—จ๐—ฅ๐—Ÿ] I tookย Tescoย homepage as an example: apart from the usual suspects (Sainsbury’s), if you scroll down [even …

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Content Pruning 101: How do I trim content for SEO?

โœ… The quickest SEO win from a content perspective ๐Ÿš€ It’s not rocket science, but still very effective ๐Ÿ‘‡ ๐Ÿ“ It’s called “content pruning”: in simple terms, it means removing “dead” or “wasteful” pages from a site (typically anything that doesn’t drive any traffic and brings no value). โ“ Why is this important? ๐Ÿ‘‰ Because …

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Is alt text a Google ranking factor?

Short answer: yes! Long answer: ๐Ÿ“ˆ A recent quick win for one of my SEO clients (See screenshot above). โœ”๏ธ +100,000 impressions for images Month on Month.โœ”๏ธ +30% organic clicks on images during the same period. Although not strictly a top SEO priority, optimising Alt Tags still works โœŒ๏ธ

How to Find your First SEO Client: A Step-by-Step Process

โœ”๏ธ How to find your first SEO client: ๐Ÿ‘‰ Open Google and type “service + city” (for example, “bakery in London”).๐Ÿ‘‰ Skip results on page 1 (they are already ranking well).๐Ÿ‘‰ Compile a list of sites ranking on pages 2, 3, 4 etc.๐Ÿ‘‰ Select the top 20 sites you GENUINELY believe you can help.๐Ÿ‘‰ Find …

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How to get backlinks without outreach [National History Museum]

โœ… Anotherย #SEOย win for one of the sites we manage. (See screenshot at the bottom). ๐Ÿ‘‰ Two backlinks from the National History Museum’s website in London. Here’s how ๐Ÿ‘‡ โœ”๏ธ Found out about a photography competition held by the Museum last year.โœ”๏ธ Realised some of the competing photo subjects (that made it to the final) were …

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How many words do you need to beat your SEO competitors?

โœ… How many words do you need to beat your competition? Here’s the answer ๐Ÿ‘‡ I recently tried answering this question for one of myย SEOย clients. I analysed SERPs & publicly available metrics for a bunch of competing sites to discover the following: โœ”๏ธ More words on a site are generally associated with better performance. โœ”๏ธ …

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Cold Email to Pitch SEO Clients[Template]

โœ… The most effective ๐—ฒ๐—บ๐—ฎ๐—ถ๐—น ๐˜๐—ฒ๐—บ๐—ฝ๐—น๐—ฎ๐˜๐—ฒ to contact potential SEO clients. ๐Ÿ‘‰ It gets a lot of attention, and I want to share it for FREE! Here’s how it works ๐Ÿ‘‡ โš ๏ธ Don’t worry, you don’t need to write or come up with anything, as the template is already done for you. The steps below …

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How to Forecast SEO Performance with a Simple Google Sheet [Template]

โœ”๏ธ How to forecast SEO performance (and price your services accurately) ๐Ÿ‘‰ I use this template in all my proposals and it helps winning clients โ—๏ธ The concept is very simple and is based on CTR (Click Through Rate) from a study conducted by Advanced Web Ranking. It’s a very simple concept: โ–ถ๏ธ Ranking in …

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