SEO for Packaging Companies

Steal our less-known techniques to add an extra 32% revenue to your packaging business

What is SEO For Packaging

Savvy packaging companies seek success through strategic implementation of SEO. This powerful technique, used in combination with other marketing channels, can. unlock enhanced online visibility, attract targeted traffic, and ultimately boost conversions.

But how does SEO for packaging companies actually work? A short answer you can usually find online would sound something along the lines of: “Crafting keyword-focused content, building authoritative links, and optimising website elements”.

However, I think these answers are a little too generic and often recycled online, so we’ll try to dig a little deeper.

On this page, we look into the analytical realm of SEO strategies, providing packaging companies with the tools and actionable insights needed to execute this digital marketing technique.

Finding the Right Keywords

Identifying the right keywords is crucial for any industry, including packaging and manufacturing. Here’s a step-by-step process tailored for the packaging space:

Understand Your Niche: Before diving into keyword research, you should have a deep understanding of your niche in the packaging industry. Are you focused on sustainable packaging? Luxury packaging? B2B industrial packaging? Knowing your specific niche will help tailor your plan of action.

Start with Broad Keywords: Begin with broad terms related to packaging. Examples might include “sustainable packaging,” “plastic-free containers,” or “custom boxes.”

Use Keyword Research Tools: There are many keyword research tools available; from free tools like Ubersuggest, to premium tools like SEMrush

Look for Long-Tail Keywords: Long-tail keywords are longer phrases with more specific intent. They might have lower search volumes, but they’re usually less competitive and can drive highly targeted traffic. Examples might include “white mailer boxes”, “biodegradable packaging for cosmetics” or “how to recycle industrial packaging materials.”

See the screenshot below for a few keyword examples:

Example of keyword variations with low competition - Source: SEMrush

Check Searcher Intent: For each keyword, consider the intent behind it. Is the user looking to buy, learn, or compare? For instance, “benefits of sustainable packaging” may indicate a user looking to learn, while “buy eco-friendly packaging” indicates a purchasing intent.

Analyse Keyword Difficulty: Most keyword tools will give you a metric for keyword difficulty or competition. Look for keywords with lower competition scores but still have a decent search volume. These are your “easy-to-rank” keywords.

Additional Steps in The Keyword Process

Check Current Ranking Pages: For your potential keywords, do a quick Google search. Check out the top-ranking pages. Are they high-authority sites? If the top results are forums, Q&A sites, or lower-quality pages, there’s a good chance you can rank with high-quality content.

Analyse Content Gaps: Look at what the current top-ranking pages are discussing. Are there any topics they missed? Can you provide more detailed or updated information? Filling these content gaps can give you a competitive edge.

Consider Seasonality: In the packaging industry, certain times of the year might have spikes in search volume. For instance, “holiday gift packaging” might peak during the last quarter of the year.

Validate with Paid Ads (Optional): If you have a budget, you can run short-term Google Ads campaigns for your selected keywords. This can help you validate if these keywords drive the right kind of traffic and conversions before investing heavily in organic SEO.

Continuous Monitoring and Iteration: SEO is not a one-time task. Keep monitoring your keyword rankings, analyze your traffic, and adjust your strategy accordingly. New trends in packaging might introduce new keywords or shift the importance of existing ones.

Stay Updated: The packaging industry, like any other, evolves. Stay updated with industry news, innovations, and changes to identify new keywords or shifts in search behavior.

How to Beat other Packaging Competitors

To answer this question from an SEO perspective, it is usually best practice to examine the existing Search Result Pages, as well as publicly accessible metrics for a selected number of competing sites.

The image below provides an example of analysis that was performed for a client of ours:

Search Competition in the Packaging Space - Sources: ScreamingFrog, SEMrush, Manual Checks

General Guidelines from Packaging Client Experience

Our testing and findings from the table above uncovered a few key principles:

  • A website’s performance is typically correlated with the number of words it contains.
  • High word counts per URL don’t always translate to higher traffic (suggesting that quality still matters more than quantity).
  • In general, higher traffic is correlated with more pages.

It is important to highlight that every market, sector, and even search query may have a different set of answers. Get in touch if you’d like a tailored analysis for your site.

Why Packaging Companies Need SEO?

The packaging industry, like many others, has undergone significant transformation with the advent of digital technology. As businesses and consumers increasingly turn to the internet for solutions, it’s imperative for packaging companies to establish a strong online presence. 

The Competitive Landscape of the Packaging Industry

Saturation: The packaging industry is vast and varied, with numerous players vying for a piece of the market share. Without a strong online presence, a packaging company can easily get lost in the crowd.

Differentiation: SEO allows packaging companies to highlight their unique selling points, be it sustainable materials, innovative designs, or quick turnaround times. By ranking for specific keywords, companies can attract their ideal clientele.

Increasing Online Searches for Packaging Solutions

Digital Shift: As more businesses operate online, the demand for packaging solutions searched on the internet has surged. From e-commerce packaging to bespoke solutions for niche products, companies are looking online first.

Consumer Behavior: Modern consumers research extensively before making decisions. An optimized website ensures that when potential clients search for packaging solutions, they find your company.

Capturing the Attention of Potential Clients and Customers

First Impressions Matter: A high-ranking website is often perceived as more credible and authoritative. When your packaging company ranks well on search engines, it creates a positive first impression.

Targeted Traffic: SEO ensures that your website attracts visitors genuinely interested in packaging solutions. This targeted traffic is more likely to convert into leads and sales.

Adapting to Changing Market Dynamics

Evolving Needs: The packaging industry is not static. With trends like sustainable packaging or smart packaging gaining traction, companies need to position themselves as leaders in these niches. SEO allows for agility in responding to market changes.

Global Reach: Packaging companies can expand their reach beyond local markets. With a well-optimized website, they can attract international clients and tap into global markets.

Cost-Effective Marketing

High ROI: Compared to traditional advertising methods, SEO offers a higher return on investment. Once your website ranks well, it can maintain its position with minimal upkeep, ensuring consistent visibility.

Sustainable Growth: While paid advertising offers immediate results, it’s often temporary. SEO, on the other hand, provides long-term growth and can establish a company as an industry authority.

Link Building for Packaging Companies

Link building is an important aspect of improving online visibility and increasing organic traffic for packaging industry websites. It involves acquiring links from other websites that point back to your own site. A strong link profile helps search engines recognize the relevance and authority of your website.

Here are two key strategies for effective link building in the packaging industry:

External link building:

  • Guest posting on relevant industry blogs to acquire high-quality backlinks.
  • Building relationships with influencers and industry leaders to secure link placements.

Internal link building:

  • Interlinking relevant pages within your website to improve user experience and distribute link authority.
  • Using keyword-rich anchor text to optimise internal links for SEO.

Simple SEO Strategies For Packaging Companies

Effective implementation of digital marketing techniques can significantly enhance the online visibility and brand recognition of packaging companies. 

In order to improve search engine rankings and attract more organic traffic, packaging companies can employ SEO strategies tailored to their specific needs.

Some effective strategies for SEO in the packaging industry include:

  • On-page optimisation: Optimising website content, meta tags, and headings with relevant keywords such as ‘packaging,’ ‘package,’ and ‘seo packages.’
  • Off-page optimisation: Building high-quality backlinks from reputable websites related to packaging and utilising social media platforms for brand promotion.
  • Local SEO: Optimising Google My Business listings and targeting local keywords to attract potential customers in specific geographic areas.

By implementing these strategies, packaging companies can improve their online visibility, increase organic traffic, and ultimately boost their brand recognition in the digital marketplace.

Get a personalised SEO Video Audit for your Packaging Business:

  • We will create a free video audit of your website.
  • Review your competitors website live on video. 
  • Highlight some of your site’s issues and how to address them.
  • Immediate recommendations & quick wins you can implement yourself.
  • No in-advance commitment: you can keep the audit even if we don’t start working together.

Get in touch today and let’s bring your SEO efforts to the next level.