Content

Related [Google operator] to Spy on Competitors

✅ Use this method to see how Google categorises your site (and your competitors). 👉 It’s really easy, but I haven’t seen many people taking advantage of it 👇 Simply type the following operator in Google’s search bar: 👉 𝗿𝗲𝗹𝗮𝘁𝗲𝗱:[𝗶𝗻𝘀𝗲𝗿𝘁 𝗨𝗥𝗟] I took Tesco homepage as an example: apart from the usual suspects (Sainsbury’s), if you scroll down [even …

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Content Pruning 101: How do I trim content for SEO?

✅ The quickest SEO win from a content perspective 🚀 It’s not rocket science, but still very effective 👇 📍 It’s called “content pruning”: in simple terms, it means removing “dead” or “wasteful” pages from a site (typically anything that doesn’t drive any traffic and brings no value). ❓ Why is this important? 👉 Because …

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