Welcome to SEO News by SEO Lynx, Your Friendly Neighbourhood SEO Digest!
If you’re buzzing with curiosity about search engine optimisation or looking to add some zest to your digital marketing ventures, you’ve stumbled upon your new go-to corner – SEO News by SEO Lynx. Around here, we’re all about dishing out the latest SEO trends with a dash of charm and a healthy dollop of wit!
Imagine swapping out those dense, technical articles for a good old chinwag about SEO stories, experiences, and chatty advice that feels like a natter over the garden fence. From the freshest updates in Google’s algorithm to clever tactics that help your local shop climb the search rankings, we’re serving it up.
We’re all about translating tech-speak into friendly banter that’s as easy to digest as your favourite biscuit with your afternoon tea. So, find your comfiest spot, get that kettle on, and let’s have a proper chat about the quirky, intriguing world of SEO.
✅ How to scrape products (or anything) from any URL in G-sheets for FREE 👇 That’s right – you don’t need to know any coding 👨💻 👉 This can be very useful in #ecommerce to scrape competitor product pages for insights, but also to gather a lot of data fast. (For example, retrieving the last 25 posts …
How to Scrape any URL from Google Sheets for Free Read More »
✅ Use this method to see how Google categorises your site (and your competitors). 👉 It’s really easy, but I haven’t seen many people taking advantage of it 👇 Simply type the following operator in Google’s search bar: 👉 𝗿𝗲𝗹𝗮𝘁𝗲𝗱:[𝗶𝗻𝘀𝗲𝗿𝘁 𝗨𝗥𝗟] I took Tesco homepage as an example: apart from the usual suspects (Sainsbury’s), if you scroll down [even …
✅ The quickest SEO win from a content perspective 🚀 It’s not rocket science, but still very effective 👇 📍 It’s called “content pruning”: in simple terms, it means removing “dead” or “wasteful” pages from a site (typically anything that doesn’t drive any traffic and brings no value). ❓ Why is this important? 👉 Because …
Content Pruning 101: How do I trim content for SEO? Read More »
Short answer: yes! Long answer: 📈 A recent quick win for one of my SEO clients (See screenshot above). ✔️ +100,000 impressions for images Month on Month.✔️ +30% organic clicks on images during the same period. Although not strictly a top SEO priority, optimising Alt Tags still works ✌️
✔️ How to find your first SEO client: 👉 Open Google and type “service + city” (for example, “bakery in London”).👉 Skip results on page 1 (they are already ranking well).👉 Compile a list of sites ranking on pages 2, 3, 4 etc.👉 Select the top 20 sites you GENUINELY believe you can help.👉 Find …
How to Find your First SEO Client: A Step-by-Step Process Read More »
✅ Another #SEO win for one of the sites we manage. (See screenshot at the bottom). 👉 Two backlinks from the National History Museum’s website in London. Here’s how 👇 ✔️ Found out about a photography competition held by the Museum last year.✔️ Realised some of the competing photo subjects (that made it to the final) were …
How to get backlinks without outreach [National History Museum] Read More »
✅ How many words do you need to beat your competition? Here’s the answer 👇 I recently tried answering this question for one of my SEO clients. I analysed SERPs & publicly available metrics for a bunch of competing sites to discover the following: ✔️ More words on a site are generally associated with better performance. ✔️ …
How many words do you need to beat your SEO competitors? Read More »
✅ How to Plan & Manage deliverables for SEO clients and projects. 👉 Please feel free to steal my template 😉 Over the years I have been working with several agencies: more often than not, they rely on time consuming and complicated timesheet software. It is not fun, but most importantly it doesn’t have to …
✅ The most effective 𝗲𝗺𝗮𝗶𝗹 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 to contact potential SEO clients. 👉 It gets a lot of attention, and I want to share it for FREE! Here’s how it works 👇 ⚠️ Don’t worry, you don’t need to write or come up with anything, as the template is already done for you. The steps below …
✔️ How to forecast SEO performance (and price your services accurately) 👉 I use this template in all my proposals and it helps winning clients ❗️ The concept is very simple and is based on CTR (Click Through Rate) from a study conducted by Advanced Web Ranking. It’s a very simple concept: ▶️ Ranking in …
How to Forecast SEO Performance with a Simple Google Sheet [Template] Read More »