Case Studies

Is alt text a Google ranking factor?

Short answer: yes! Long answer: 📈 A recent quick win for one of my SEO clients (See screenshot above). ✔️ +100,000 impressions for images Month on Month.✔️ +30% organic clicks on images during the same period. Although not strictly a top SEO priority, optimising Alt Tags still works ✌️

How to get backlinks without outreach [National History Museum]

✅ Another #SEO win for one of the sites we manage. (See screenshot at the bottom). 👉 Two backlinks from the National History Museum’s website in London. Here’s how 👇 ✔️ Found out about a photography competition held by the Museum last year.✔️ Realised some of the competing photo subjects (that made it to the final) were …

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How many words do you need to beat your SEO competitors?

✅ How many words do you need to beat your competition? Here’s the answer 👇 I recently tried answering this question for one of my SEO clients. I analysed SERPs & publicly available metrics for a bunch of competing sites to discover the following: ✔️ More words on a site are generally associated with better performance. ✔️ …

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